Fake yeezy is a line of sneakers and apparel launched by American rapper Kanye West in collaboration with Adidas. The brand's origins can be traced back to 2009, when Kanye West teamed up with Nike to launch his first signature shoe, the Air fake yeezy.

     Not long after, Kanye West parted ways with Nike and teamed up with Adidas on the fake yeezy collection. The first pair of fake yeezy shoes was the fake yeezy Boost 750 launched in 2015, followed by fake yeezy Boost 350, fake yeezy Boost 950 and other shoes.

     Known for their unique designs, limited releases and rarity, fake yeezy shoes have become a sought-after item in trendy fashion circles. At the same time, Kanye West also added many new technologies and materials when designing fake yeezy shoes, such as Boost cushioning technology, Primeknit upper material, etc., which greatly improved the comfort and performance of fake yeezy shoes.

     In addition to shoes, fake yeezy has also launched a variety of clothing and accessories, such as coats, sweaters, pants, hats, etc., which are also highly concerned and sought after.

     Fake yeezy's success is due to Kanye West's influence as a well-known rapper and fashion trend figure, as well as Adidas' strength and resources in design, production and sales. At present, fake yeezy has become a fashion cultural symbol, and its influence goes far beyond the field of sports shoes and clothing.